It's that vibe you feel when you relate to a product or service.
Branding is the result of a process of meaning between you and your consumers through your purpose and vision for the future.
Brief
Brand sector Essence Benchmark
Design
Moodboard Concept Optimization Versions
Assets
logo Typography Color Architecture
Storytelling
Apps implementation Brand book
Every time you have contact with a consumer—at the point of sale, in a package, a print, an advertising medium—you create in their mind a powerful concept called positioning and for this, design is key.
Design is a means of turning a brand into an emotional bond.
